The BAMMC course includes specialized areas which enable students to develop proficiency within different media and communication subfields. Three major specialization areas within BAMMC study include Journalism for news reporting and investigative work and ethical practice; Advertising for brand messaging and advertising strategy creation; and Public Relations with a focus on corporate communications and crisis response and reputation management.
Students pursuing communication majors can choose between two specialized degree paths. They can earn a Digital Media specialization for content production, social networks marketing plus online news creation or study Film & Television to develop skills for writing scripts, producing media content and leading media production teams. The specialized fields enable students to acquire specific abilities that directly align with their targeted professions so they become vocational ready. A right specialization choice creates opportunities in corporate communication and media houses together with advertising agencies digital platforms and filmmaking.