During your Bachelor of Journalism and Mass Communication (BJMC) studies you have the opportunity to focus your learning on a particular specialized field. Bachelor of Journalism and Mass Communication students can choose from elective subjects or concentration areas provided by various universities to specialize in one domain. Students may choose between print journalism, broadcast journalism and digital media and also public relations and advertising together with corporate communication as their specialization focus. A specialized choice of study allows you to gain advanced knowledge and abilities in your selected field that builds better professional opportunities in that area.
The BJMC course specialization in your chosen field enables professional growth and leaves you ahead of other competitors in the demanding media sector. Digital media students should explore content development together with social media strategies and electronic media publishing. Within public relations you should investigate three specific areas encompassing media relations and crisis communication together with brand management expertise. You should select your media specialization according to your personal interests as well as your desired career destination because this choice will generate valuable opportunities in media and communication fields.