The Bachelor of Arts in Multimedia and Mass Communication (BAMMC) program provides students with a comprehensive understanding of media, journalism, advertising, and digital communication. It combines theoretical knowledge with hands-on training in content creation, media ethics, public relations, and digital marketing. Students learn essential skills such as scriptwriting, video editing, graphic design, and social media management. The curriculum is designed to keep up with industry trends, ensuring students develop relevant expertise in emerging media technologies.
To bridge the gap between academics and industry requirements, BAMMC emphasizes practical learning through internships, live projects, and workshops conducted by industry professionals. Students gain exposure to real-world media operations, allowing them to build professional networks and enhance their problem-solving abilities. With a strong focus on communication strategies, research, and creativity, graduates are well-prepared for careers in television, radio, film, digital media, and corporate communications. This program helps students adapt to the evolving media landscape and thrive in dynamic professional environments.