divided into 6 semesters. This duration can vary slightly depending on the institution and country. Some universities may offer 4-year BBA programs that include internships, additional specializations, or foreign exchange opportunities.
The program provides the student with well-rounded education from the areas including management principles, marketing, finance, human resources, entrepreneurship, and the rest. Generally, the curriculum focuses on setting up a base level of knowledge during the first two years of pursuing a degree in a business course. During the third year, specialization or elective studies often occur where the student selects specific courses suited to their areas of interest.
Some universities also offer BBA programs through part-time or distance learning; this may, therefore, be extended to a period of more than 4 years depending on the course load and flexibility offered.
Overall, the 3-year BBA course is made to prepare students for managerial roles or further studies in business, such as an MBA.