After completing a BBA and MBA, a marketing executive is responsible for creating and executing marketing strategies to increase brand visibility and drive sales. This involves conducting market research to understand consumer behavior, analyzing competitor trends, and identifying opportunities for growth. The executive collaborates with cross-functional teams, including sales and product development, to ensure alignment in achieving marketing objectives.
In addition, a marketing executive manages digital marketing campaigns, social media outreach, and email marketing efforts to enhance brand engagement. They are also tasked with monitoring key performance indicators (KPIs), assessing the effectiveness of marketing campaigns, and making data-driven adjustments to improve results. Building strong customer relationships, overseeing advertising budgets, and ensuring that the brand message is consistent across all channels are other essential responsibilities. With an MBA, the executive may also take on leadership roles, guiding junior marketers and contributing to high-level decision-making.