BBA in International Business (IB) is a program designed to equip students with the knowledge and skills to navigate the complexities of global business environments. It covers subjects related to international trade, finance, and economics, focusing on the global market's functioning. Key subjects include international marketing, cross-cultural communication, and global business laws, helping students understand how businesses operate in different countries.
The course also delves into international supply chain management, global economic policies, and foreign exchange markets, enabling students to handle challenges such as currency fluctuations and international regulations. Furthermore, students learn strategies for expanding businesses internationally, including market entry, global branding, and risk management. This comprehensive approach allows students to develop a well-rounded understanding of international business practices, preparing them for careers in multinational corporations, trade organizations, and global consulting firms