BAMMC Full Form is (Bachelor of Arts in Multimedia and Mass Communication) is an undergraduate degree program designed to meet the needs of student’s looking to pursue a career in journalism, media, and communication. The program encompasses different dimensions of media and mass communication like print, digital, broadcast journalism, and much more during this three year course. In addition to journalism, PR and advertising, students learn the needed skills in communication, technical and storytelling that are vital in the industry. There is a rapidly increasing skills gap in today’s modern world as the need for professionals with media skills increases. The BAMMC program fills this gap by getting students ready for the always changing media field and helping them succeed in their careers.
What is BAMMC?
BAMMC (Bachelor of Arts in Multimedia and Mass Communication) is a three-year undergraduate degree program designed for students interested in media, journalism, advertising, public relations, and digital communication. This course provides a comprehensive understanding of the media industry, covering topics like mass communication theories, media ethics, content creation, digital marketing, filmmaking, and journalism.
Through BAMMC, students learn how to apply practical skills in writing and editing, photography, video production, and social media marketing which fosters their preparedness in stemming industry professions within news agencies, Advertising companies, Television, Radio, Film production, and Corporate communication. Graduates are able to practice journalism, content, media analysis, public relations, or progress with further studies on media and communications.
Eligibility Criteria for BAMMC
| Criteria | Details |
|---|---|
| Educational Qualification | 10+2 passed from a recognized state or central board. |
| Minimum Marks Required | At least 50% marks in 10+2 (Relaxation for reserved categories as per norms). |
| Stream Preference | Open to students from Arts, Commerce, and Science streams. |
| Language Proficiency | Proficiency in English language and good communication skills are preferred. |
Duration of BAMMC Course
| Course | Duration | Mode |
|---|---|---|
| BAMMC (Bachelor of Arts in Multimedia and Mass Communication) | 3 Years | Full-Time |
The BAMMC course is a three-year undergraduate program divided into six semesters, covering various aspects of media, journalism, advertising, public relations, and digital communication.
BAMMC Curriculum and Subjects
The Bachelor of Arts in Multimedia and Mass Communication (BAMMC) program is divided into six semesters over three years. The curriculum focuses on journalism, advertising, public relations, digital media, content creation, and mass communication theories.
| Year | Semester | Subjects Covered |
|---|---|---|
| 1st Year | Semester 1 | Effective Communication Skills |
| Fundamentals of Mass Communication | ||
| Introduction to Media | ||
| Current Affairs | ||
| Computer and Digital Applications | ||
| History of Media | ||
| Semester 2 | Media Laws and Ethics | |
| Content Writing | ||
| Journalism or Public Opinion | ||
| Sociology and Political Science | ||
| Introduction to Advertising | ||
| Media Research | ||
| 2nd Year | Semester 3 | Print Journalism |
| Radio or Television | ||
| Public Relations | ||
| Advertising Strategies | ||
| Social Media and Digital Marketing | ||
| Creative Writing | ||
| Semester 4 | Investigative Journalism | |
| Media Management | ||
| Film Studies | ||
| Corporate Communication | ||
| Web Media Production | ||
| Photography and Videography | ||
| 3rd Year | Semester 5 | Broadcast Journalism |
| Advanced Advertising | ||
| Brand Communication | ||
| Media Planning or Buying | ||
| Event Management | ||
| Internship | ||
| Semester 6 | Digital Media Analytics | |
| Crisis Communication | ||
| Entertainment and Lifestyle Journalism | ||
| Entrepreneurship in Media | ||
| Final Project/Dissertation |
Salary After BAMMC
Graduates of BAMMC (Bachelor of Arts in Multimedia and Mass Communication) have diverse career opportunities in journalism, advertising, public relations, digital marketing, content creation, and media production. Salaries vary based on job role, experience, location, and company.
| Job Role | Description | Average Salary (Per Month) |
|---|---|---|
| Journalist/Reporter | Covers news, writes articles, and conducts interviews. | INR 20,000 - INR 50,000 |
| Content Writer | Creates articles, blogs, and digital content. | INR 18,000 - INR 45,000 |
| Public Relations (PR) Executive | Manages brand communication and media relations. | INR 25,000 - INR 55,000 |
| Social Media Manager | Handles social media campaigns and brand engagement. | INR 30,000 - INR 60,000 |
| Advertising Executive | Develops ad campaigns and marketing strategies. | INR 25,000 - INR 50,000 |
| Digital Marketing Specialist | Works on SEO, PPC, and online brand promotions. | INR 30,000 - INR 70,000 |
| Video Editor | Edits and produces video content for media and entertainment. | INR 20,000 - INR 50,000 |
| Film and TV Production Assistant | Assists in media production, scriptwriting, and direction. | INR 18,000 - INR 40,000 |
Conclusion
The BAMMC (Bachelor of Arts in Multimedia and Mass Communication) curriculum is an integrated program intended to cater other fields such as journalism, advertisement, public relation, digital marketing, and any other media production related industry. BAMMC graduates possess an in-depth understanding of intricate commutation requirements, media ethics, content creation, and digital tools and technologies fostering their successful employment within any dynamic media setting.
It presents numerous career options in different sectors which provide high earning potential and the opportunity for advancement which further expands with time and experience. BAMMC graduates are in demand as the scope of media continues to grow rapidly across the world, which makes it ideal for individuals who love to tell stories, embrace new media, and wish to engage in imaginative communication.